ENRICHLOOPSCOMPAREPEOPLE DATA LABS
EnrichLoops vs
People Data Labs
PDL is infrastructure for teams that need a people graph: billions of person records, company search, Snowflake shares, and a Person Identify API that commonly prices around $0.40 to $0.55 per successful match. That is the right buy if you are building a data product. It is an expensive way to attach industry and headcount to a signup domain.
What each one
is built for.
A capability-by-capability look. Where the answer is not a plain yes or no, we say what it actually takes.
| CAPABILITY | ENRICHLOOPS | PEOPLE DATA LABS |
|---|---|---|
| Primary object | Company | Person (plus company) |
| Self-serve API key | Yes | Yes |
| Free tier | 100 credits / mo | Limited eval credits |
| Company enrichment pricing | $0.02 down to $0.01 per company | Bundled in data plans; person match extra |
| Person from a work email (typical) | 3 credits, $0.06 down to $0.03 | $0.40–$0.55 per successful match |
| CRM webhook delivery | Loops, signed | You build it |
| Warehouse / data share | No | Snowflake and Databricks |
| Data refresh story | Every record on a 14-day cycle | Monthly dataset refresh is common |
| Sales-gated at volume | No | Custom licenses are the default |
01 / CHOOSE ENRICHLOOPS WHEN
- You enrich companies from domains in a product, CRM, or signup flow.
- You want 100 free credits and published prices on every plan, not a data-license conversation.
- You want webhooks into HubSpot or Clay without standing up your own worker fleet.
- Person Identify fees would dwarf the value of the firmographic fields you actually use.
02 / CHOOSE PEOPLE DATA LABS WHEN
- You need to search or license a people dataset measured in billions of records.
- You already run Snowflake or Databricks and want a data share, not an enrichment request.
- You are building HR tech, recruiting, or an investment screener on resume-scale data.
Use EnrichLoops when the object you care about is the company, you want a key today, and you do not want to fund a people warehouse. Use PDL when you need person-level coverage at planetary scale and already have engineers to operate it.
Still unsure? Email us with a sample of domains you care about.
A FEW MORE DETAILS
Good questions. Straight answers.
What people ask before switching from People Data Labs.
For the lookups most product and GTM teams actually run, yes. PDL’s Person Identify API is often $0.40 to $0.55 per hit. An EnrichLoops reverse email lookup is 3 credits, $0.06 on Starter down to $0.03 on Scale, and a company enrichment runs $0.02 down to $0.01. Repeat lookups inside the 14-day refresh window cost nothing. If you need PDL’s people graph, you are not comparing the same SKU.
No. PDL publishes person coverage in the billions. We are not a people warehouse. We enrich identifiers you already have: a domain for the company, a work email or LinkedIn profile URL for the person. If your product is “search the world’s resumes,” PDL is the category.
For domain-to-company columns, yes. For a person from a work email or a LinkedIn profile URL, also yes. For finding an email or a phone number, no: we do not find new contacts and phone numbers are not in the record. Many teams use PDL as one waterfall source among several; we sit in the company and person steps, not the contact-finding step.
Make a little data
go a long way.
Get your API key and put enrichment to work. Start with 100 free credits a month. No card. No sales call.
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