IMPLEMENTATION GUIDE
Define the denominator
Coverage is meaningful only relative to a stated list. Record the list version, how accounts were selected, and its size before enrichment. These profiles describe the companies you submit; they do not enumerate every business in a market or establish a total addressable market.
Make the coverage measure explicit
Decide whether coverage means a CRM account exists, a known contact is attached, a recent conversation occurred, or an opportunity is open. Keep those measures separate when useful. Enrichment provides industry, employee count, and headquarters, while your CRM establishes which activities and relationships exist.
Review gaps before assigning work
Normalize account identifiers and review duplicate or subsidiary matches before calculating segment totals. Separate unmatched companies from accounts with no activity. Use the report to plan research or outreach in your own systems, and retain an unknown segment so missing enrichment does not distort coverage percentages.
Connect the workflow
Use the API overview for request and task handling, or the Loop guide for webhook delivery.
Company enrichmentAdd company attributes to your existing target-account dataset.Common questions
Does EnrichLoops supply a target-account list?
This workflow enriches companies you already know by domain or LinkedIn company URL. Your own research or account-selection process supplies the list.
Can this measure total addressable market?
It measures coverage within the list you provide. A complete market estimate needs a defined population and additional market research beyond these enrichment lookups.