IMPLEMENTATION GUIDE
Join profiles to actual event activity
Keep registration, attendance, session selection, and questions in your own event dataset. Enrichment supplies professional and firmographic context, not those engagement events. Store person and company task IDs with the registration so completed profiles join to the right attendee.
Choose a useful next step
Map combinations of session interest and professional role to a concrete resource or conversation. For example, an operations attendee at a workflow session may benefit from a setup guide. Let company size inform the depth of material while keeping a general follow-up path for incomplete profiles. Registration alone does not prove purchase intent.
Keep delivery in your marketing system
Write segment attributes after enrichment completes and deduplicate contacts who attended several sessions. Use your marketing platform’s existing subscription and sending rules. Store the event-specific segment separately from permanent contact attributes so one webinar does not redefine every future campaign.
Connect the workflow
Use the API overview for request and task handling, or the Loop guide for webhook delivery.
People enrichmentAdd professional context to your known attendees.Common questions
Does EnrichLoops track event attendance?
No. Your event platform provides registrations and attendance. EnrichLoops adds company and professional context to the identifiers your workflow submits.
Can I enrich a registration with a personal email?
People enrichment accepts work emails or LinkedIn profile URLs. If an attendee provides only a personal email, retain your existing event context and use a supplied business identifier when available.