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USE CASESAI CRM UPDATE DRAFTS

Company + people dataAI agents · RevOps

Help your agent propose better CRM updates

A CRM assistant needs reliable inputs before it suggests a change. Give your agent completed company and person profiles so it can compare them with existing records and prepare updates your team can review.

100 free credits / month. No card. No sales call.

Enriched data → your next action
Start withCRM record → acme.example + known contact email
EnrichLoops adds profile data
Company industry
Software
Employees
240
Current contact role
Head of Operations

Completed profiles + existing CRM values → agent drafts a field-by-field update proposal

Illustrative data and rules. Your workflow controls the action.

WHEN TO USE IT

Developers building a CRM assistant that proposes company or contact field updates under a defined review and writeback policy.

WHAT IT ENABLES

Create reviewable CRM update proposals that show the existing value, suggested value, and supporting profile field.

How the workflow works

Read existing CRM values, request enrichment through your backend, and have your agent propose bounded changes for review.

  1. 01

    Read the current record

    Collect source identifiers, existing field values, and the list of fields your assistant may propose updating.

  2. 02

    Retrieve completed profiles

    Submit company and people lookups separately and wait for completed tasks before giving data to the agent.

  3. 03

    Review proposed changes

    Show existing and proposed values with their supporting fields, then write approved changes through your CRM workflow.

IMPLEMENTATION GUIDE

Bound the fields the agent can propose

Define an allowlist of CRM fields and map each one to a supported enrichment attribute. Use deterministic mapping for numeric or structured fields such as employee count. An agent can explain a proposed change or suggest a category mapping, but it should not invent a value absent from the profile. Keep existing verified values visible to reviewers.

Treat returned text as data

Pass a structured profile and field schema to your assistant, and treat company descriptions or headlines as source text rather than instructions. Require each proposal to identify its source field and validate output against the allowlist and CRM field types. Keep ambiguous matches and conflicting employer associations out of automatic writeback.

Review before writing

Store the record ID, enrichment task IDs, proposed values, and existing-record version with the draft. Re-read the CRM record before applying an approval so a teammate’s intervening edit is not overwritten. Your backend handles API keys, signature verification, and idempotent writeback. EnrichLoops supplies profiles; your assistant and CRM implement the review process.

Common questions

Is the AI CRM assistant provided by EnrichLoops?

This guide describes an assistant you build using EnrichLoops enrichment APIs. Your application implements the agent, review interface, and CRM writeback.

Should an agent replace manually verified CRM fields?

Apply your field policy and show conflicts for review. A returned enrichment field should not silently replace a manually verified value or a newer teammate edit.

Put this workflow to work

Start with 100 free credits every month. Test with your own data.

Get your free API key